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Blog

Michelle's Mini Illustrator Tutorial

Adobe Illustrator – did you just get the chills? Fear no more Marketers! Michelle Dsouza, Marketing Coordinator at T.Y. Lin International, has come to the rescue!

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Preparing for Your Review

When I walked into my ?rst SMPS event nine-and-a-half years ago, I had no idea what the next decade had in store or how it would change my life. I raised my hand to be a member of the newsletter committee …

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Survive and Thrive

Last week, I had the pleasure of meeting this year’s group of protégés for the SMPS AZ Mentoring Program. And, as it always happens when I meet those fresh, bright faces and minds, I am reminded of what it was like when you are trying to learn a new job

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Building Your Own Team of Superheroes

My 15-year-old stepson really loves Marvel superheroes. He loves superheroes so much he even dresses up for Comicon. He knows the origins story of all the major characters and he knows the release date for every Marvel movie through 2019.

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SOS Mode

Having worked as an interview prep and communication skills consultant in the design and construction industry for almost 14 years, I have a love/hate relationship with this industry. I love the people I get to work with.

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Branding and Animating a Story

Author and entrepreneur, Seth Godin, rightfully stated “Marketing is no longer just about the stuff you make… it’s about the story you tell.” For marketers this statement hits home as our roles trend further from “coordinators”

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Five Tools You Should be Using

Have you ever been diligently working away and thought to yourself: I wish there was an easier way to do that. Sometimes finding the right tool for the task can take as much time as simply doing the task at hand, the long way

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CPSM: How Four Letters Can be a Game Changer for Your Career

CPSM: Do those four letters really matter? The answer is yes and Sara Libby, CPSM, explains why! Recently, I had the pleasure of interviewing Sara Libby about her role as the Corporate Marketing Manager at SWCA Environmental Consultants (SWCA)

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All Dressed Up and Nowhere to Go

For Pete’s sake, a late proposal is like a woman “all dressed up with nowhere to go.” Voilà – two clichés in one sentence.It’s 2:58! Whew, you made it! Another one signed, sealed, delivered! Two minutes to spare until the 3:00 pm deadline passes

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What I have gained – and lost (so far) by taking a risk.

About a year ago, I did something really brave -or some would say really stupid. Two days after graduating college with a Bachelor Degree in Marketing Communications, I bought a one-way flight to Phoenix, leaving behind...

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