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Lending Library

SMPS Arizona maintains a library of A/E/C marketing and business development books for members to check out. This helps you further your marketing education without the added personal or firm cost of buying the resource. The following resources are available for you to check out at any time.

RESOURCES
  • 25 Ways to Break the Ice and Target your Market – Lillian Bjorseth

  • AEC Marketing Fundamentals – Michael Kubal, Kevin Miller and Ronald Worth

  • Beyond Strategic Planning – Clare Ross

  • Charting Your Career Path – Sally Handley and Sharyn Yorio

  • Construction Dictionary

  • Creating Rainmakers – Ford Hardin

  • Design.Market.Grow! – Craig Park

  • How to Supervise People – Donald Ladew

  • Markendium

    • 1: Marketing Research

    • 2: Marketing Planning

    • 3: Client & Business Development

    • 4: Proposals

    • 5: Promotional Activity

    • 6: Management

  • Marketing Handbook for the Design & Construction Professional (1Third Edition and 1 Second Edition)

  • Marketing in the 21st Century for Design Professionals – David Stone

  • Plan It

  • Powerful Proposals – David Pugh and Terry Bacon

  • Professional Services Marketing Articles

  • Purple Cow – Seth Godin

  • Rainmaking: Attract New Clients No Matter What Your Field – Ford Hardin

  • Webinar: Convert Trade Shows into Sales

  • Webinar: Expecting a Miracle?  Nurturing your CRM System

  • Webinar: High Impact Pre-Show Marketing: How to Identify & Attract Enough of the Right People to Your Exhibit

  • Webinar: The Tradeshow Turnaround Program: How to Convert Tradeshows from “Expensive Appearances” to “Profit Centers”

  • Wired to…Clients – Get Inside your Customer’s Minds for Success in Business Development

To check out one or more of the resources listed above, contact:

Martha Albue, CPSM
Emc2 Group Architects Planners
malbue@emc2architects.com
480.830.3838