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Blog Archives

Part 2 - Creating Context: Combining messaging and visuals to drive marketing success

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

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Hierarchy and Contrast: Understanding the foundation of graphic design to achieve visual goals - Part 1

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

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The Power of a Testimonial

Testimonials should be a priority in your marketing collateral, proposal, conference, presentations, and digital presence. Why? There are few marketing vehicles that are more convincing than a testimonial.

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Simple and Creative Ways to Refresh Your Work space

Life have you feeling “cluttered”? When was the last time you looked through that bottom desk drawer and got rid of the stuff you didn’t need? If you’re too embarrassed to admit how long that has been then you are overdue for a spring-cleaning session!

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The Eternal Cheerleader - Why Being the Most Positive Person in the Office Pays off

With a calendar packed to the brim with requests for proposals and qualifications to be updated, how does a marketing pro remain positive and sane with deadlines constantly looming over us? The answer to this question looks different for everyone...

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Networking for the Anti-Networker

I am the worst marketing person. Don’t get me wrong, I love marketing. I mean I love creating graphics, coordinating events, and organizing those unique touches that make an impact. But when it comes to networking and talking to complete strangers, I am

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Getting a Seat at the Table

Are you being left out of integral business discussions or strategic initiatives where your perspective could add great value to your organization? You are not alone and there are ways to combat that fight.

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No More Excuses!

I don’t have time. I have too much else to do. I’m tired. Change is scary. It could be better, but it’s really not that bad. I can always do it later. And on and on and on. We all make excuses for why we can’t get to those extra tasks or goals. And I rea

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The Importance of Risk Taking

Think of what our world would be like if we didn’t have Microsoft, there was no U.S. flag on the moon, or if we didn’t have the ability to fly around the world. Furthermore, imagine the 90’s without Seinfeld...

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How Trying (and Failing) to be a Fiction Writer Prepared Me for Marketing

August 10, 2017 marked the end of my first year in A/E/C marketing and business development. It also marked the end of the first year in ten that I have not written a short story.

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