A Marketer's Mind, as told through "Memes"
Posted by ablack on Mar. 31, 2015 / Subscribe 0
A meme is "an idea, behavior, or style that spreads from person to person within a culture."
I love the Internet and everything it has to offer. I like to consider myself a respectable “Gen Xer” with a closet “Millennial” inside me blaring Brittany Spears and saying “like” a lot. Probably because of this, I’m thoroughly amused by pretty much all memes and I use them to express myself often. In the words of Sam Smith, “I know I’m not the only one.”
But that’s on the inside. On the outside, I’m growing up in the A/E/C world. I’m becoming a more professional marketer, business developer and industry peer...and SMPS has played a big part in that. As I get to know the broad range of personalities in A/E/C, I continue to meet marketers who are jettisoning themselves into leadership stardom; every time I see them out and about, they are even more awesome than the last time I’ve seen them.
But maybe they are closet Brittany fans, too; maybe they love memes as much as I do. So I decided to put together a few memes straight out of the world of A/E/C marketing. Some of these already live online and some I made myself. But they all poke fun at the thoughts that we, as A/E/C marketers, deal with every day.
I’m sure that all of you out there have had a “meme moment” when you wished you could just hold up a picture up above your head - a picture with some giant white text screaming your uncensored thoughts - and make your point. But since we can’t, go ahead and scroll through these memes and try to forget about the weight of our real world issues. Laugh a little today and embrace your tribe (the A/E/C marketers of the world that totally “get” you).
The expectations...
The wardrobe...
The printer...
The outsourcing...
The communication breakdowns...
The website relaunch...
The platforms…
And the buzzwords...
The events...
The lingo...
The big wigs...
The planning...
No, my Marketing Plan isn’t just a bunch of memes, but I’d be happy if it were! What can I say? I’m easily amused. But seriously, we all work really hard to make our messaging impactful, and we do it with consistently diminishing resources, time and space. Taking the time to craft your message with a little extra thought and humanity can make the difference between totally “getting” your clients and completely missing the mark. Can we create messages as poignant as a meme? Hmmm…
About the Blogger: Between bike rides with the kids, Nicole Rodriguez juggles client meetings as an A/E/C industry consultant. She’s positively thrilled at any opportunity to shine, support and succeed, which usually means that she works part-time for SMPS as a volunteer in addition to her full-time position as “Major Marketing” for TankGirl Marketing. Nicole thoroughly believes she can change the world one graphic, one event, and one client at a time and will never give up trying. She also believes that we are all lucky to be alive and well and able to read this very post!
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