For Contemplation During the Holiday Break...
Posted by ablack on Dec. 22, 2015 / Subscribe 0
Here we are again...we just closed the books on Thanksgiving and now only a split second later, it's already time to shut down the office again! Not that I'm complaining...far from it. I absolutely love this time of year. But it doesn't exactly make for a lot of blog traffic LOL! Which means that I'll be making this week's blog a SUPER-EASY read...again. In fact, you won't even have to read that much...just a short little paragraph, then WATCH and ENJOY! Yes, I'm posting another video...OK, two videos. But before we get to the video portion of this week's blog post, here's a little food for thought...
I consistently hear from colleagues and peers that marketing for service-based firms is different than marketing for product-based companies...and there is no denying this. However, I usually hear this anecdote as a sort of explanation or justification for our industry's overwhelmingly lackluster approach to marketing. It's said as if A/E/C couldn't possibly be expected or even hope to produce anything as creative (or hilarious) as some of our product-based counterparts (check out DollarShaveClub) because...well...we're different.
Is it true that most of the clever ads that we see in the mass media are a function of product-based marketing? Yes. But service-based companies do it too...and so can we. I actually found an AWESOME example of a clever campaign generated by a digital services firm based out of Portugal. Not only does it demonstrate the realm of creative possibilities for service-based industries, but it is also sure to get you into the spirit of the season. So sit back, relax and contemplate the brainpower behind this festive piece, courtesy of YouTube and ExcentricGrey. Happy Holidays!
"The Digital Story of the Nativity"
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