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AI and Social Media in AEC: A Tool, Not a Shortcut
AI won't replace AEC social media marketers—it will empower them. The real advantage comes from using AI as a tool to work faster, sharpen ideas, and improve consistency while keeping human expertise, strategy, and authentic firm stories at the center.
Steeped in Insight: An Afternoon Tea Conversation About Amplify AEC
What’s it really like to attend SMPS Amplify AEC for the first time? From first impressions to unexpected connections, a candid conversation reveals what makes this event so impactful—and why first-time attendees quickly feel part of something bigger.
Amplified Opportunity: How the Amplify Scholarship Helped One Grow
As the 2025 Amplify Scholarship recipient, Kirsten Ibarra attended the Amplify Conference in Columbus for the first time, gaining valuable insights, building connections with SMPS members nationwide, and growing professionally through hands-on learning.