Blog
Strategies for Emerging from the Recession as a Market Leader
Posted by Publicity on Dec. 8, 2020 / Leadership / Subscribe 0
Alethea O'Dell, FSMPS, CPSM, offers strategies and insights into how companies can emerge from turbulent times as market leaders by focusing on customer satisfaction, brand awareness, knowledge sharing, and changing market dynamics.
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Scenario Planning: The Sky is Falling, What do We Do?
Posted by Publicity on Oct. 9, 2020 / Leadership / Subscribe 0
Explore the leadership exercise of Scenario Planning and how companies can discuss and plan for the ‘what ifs’ of the future with readiness and confidence.
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President's Message: How to Cope with Living in a Virtual Reality
Posted by Publicity on Sep. 4, 2020 / Technology, Leadership / Subscribe 1
What do you do when faced with a challenge that is beyond your control? I can assure you that when I signed on to be President of the Arizona Chapter last year I had COMPLETELY different expectations as to what I would experience this year.
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President's Message: Let's Say What We Want and Go After It
Posted by Publicity on Sep. 4, 2019 / Chapter News, Career Development, Leadership / Subscribe 0
When I left New York and my dreams of being the real-life version of Carrie Bradshaw in 2012, I had no idea what I wanted to do, where I wanted to go, or even who I was at that point in life.
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Small Changes Lead to Big Success for SMPS Arizona
Posted by Publicity on Aug. 14, 2019 / Chapter News, Opinion, Leadership / Subscribe 0
SMPS Arizona…. I honestly don’t know what to say (imagine that I know). This year has gone by as if I was Barry Allen and my secret identity is the Flash.
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Increase Your Confidence in 5 Areas of Negotiating
Posted by Publicity on Jul. 10, 2019 / Favorite Five, Career Development, Leadership / Subscribe 2
One of my favorite Will Smith movies is Hitch. It’s a romantic comedy about a professional "date doctor" who helps a client impress the woman of his dreams. And, in the process, falls in love with a gossip columnist named Sara Melas.
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Getting Them to Show Up - How to Use Internal Marketing to Drive Employee Involvement
Posted by Publicity on May. 1, 2019 / Best Practices, Leadership / Subscribe 0
Internal marketing is about selling the brand of the company to the employees and part of creating the culture of the firm. Internal marketing and campaigns are often overlooked or executed in a haphazard manner to where internal clients miss the message.
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From Marketer to CEO – Focus on the Big Picture for a Big Career
Posted by Publicity on Nov. 7, 2018 / Career Development, Leadership / Subscribe 1
A lot of people think I had a well-executed plan to get to the CEO position, but the truth is, I didn’t really. Don’t get me wrong, I knew where I wanted to go in my career, but if I had to map out an actual plan, well, I probably would have failed...
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Rise Up!
Posted by SMPSBlog on Sep. 5, 2018 / Leadership / Subscribe 0
Here we are at the start of the New Year. Over the past three years, our Chapter has been working to find the right balance of events, and created the foundation for continued advancement, growth and opportunities to our profession...
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The Recipe for Leadership – Recapping Tom Zender’s Leadership Workshop
Posted by ablack on Nov. 28, 2017 / Conference Recaps, Leadership / Subscribe 0
What does leadership mean to you? Who do you consider a leader in your firm? So often we base leadership off of titles and or accolades. It is time to shift the focus...
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