Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

Testimonials should be a priority in your marketing collateral, proposal, conference, presentations, and digital presence. Why? There are few marketing vehicles that are more convincing than a testimonial.

With a calendar packed to the brim with requests for proposals and qualifications to be updated, how does a marketing pro remain positive and sane with deadlines constantly looming over us? The answer to this question looks different for everyone...

Summer time is coming to an end, which means vacations and weekends by the pool are coming to an end. What is the hardest part about vacation? Coming back to work and getting re-energized to get everything done!

Instagram is among the newest social media platforms that companies of all industries are implementing to reach their customers. Boasting over 300 million daily active users, Instagram has huge potential for marketers, even those in the AEC industry.

Marketing professionals working in the construction industry juggle many tasks every day – from adapting to the preferences and requests of clients, to ensuring the success of marketing plans and everything in between...

For Pete’s sake, a late proposal is like a woman “all dressed up with nowhere to go.” Voilà – two clichés in one sentence.It’s 2:58! Whew, you made it! Another one signed, sealed, delivered! Two minutes to spare until the 3:00 pm deadline passes

Do you remember that time when an RFP was almost literally “thrown in your lap” and you had less than a week to do it? Your first question is “who is available to assist with the technical pieces?”