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Part 2 - Creating Context: Combining messaging and visuals to drive marketing success

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

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Hierarchy and Contrast: Understanding the foundation of graphic design to achieve visual goals - Part 1

Join us for a two-part series exploring the principles and best practices of creative imagery in marketing effectiveness. The goal of this series is to teach readers how to identify and create imagery that is not just pretty, but effective.

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The Power of a Testimonial

Testimonials should be a priority in your marketing collateral, proposal, conference, presentations, and digital presence. Why? There are few marketing vehicles that are more convincing than a testimonial.

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The Eternal Cheerleader - Why Being the Most Positive Person in the Office Pays off

With a calendar packed to the brim with requests for proposals and qualifications to be updated, how does a marketing pro remain positive and sane with deadlines constantly looming over us? The answer to this question looks different for everyone...

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Getting Back Into Routine

Summer time is coming to an end, which means vacations and weekends by the pool are coming to an end. What is the hardest part about vacation? Coming back to work and getting re-energized to get everything done!

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Instagram: Why Your Firm Should Have It and How to Implement It

Instagram is among the newest social media platforms that companies of all industries are implementing to reach their customers. Boasting over 300 million daily active users, Instagram has huge potential for marketers, even those in the AEC industry.

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Construction Site Safety: Tips for Marketers

Marketing professionals working in the construction industry juggle many tasks every day – from adapting to the preferences and requests of clients, to ensuring the success of marketing plans and everything in between...

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All Dressed Up and Nowhere to Go

For Pete’s sake, a late proposal is like a woman “all dressed up with nowhere to go.” Voilà – two clichés in one sentence.It’s 2:58! Whew, you made it! Another one signed, sealed, delivered! Two minutes to spare until the 3:00 pm deadline passes

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The Pursuit...To Happiness

Do you remember that time when an RFP was almost literally “thrown in your lap” and you had less than a week to do it? Your first question is “who is available to assist with the technical pieces?”

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