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Commoditization: It's Simple Supply & Demand

Commodity. It’s a simple yet elusive word. We all have an image in our mind of what a commodity is, but we rarely stop to think about what the word really means.

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It's a Journey... Not a Destination.

I absolutely love ALL things marketing, and I love marketing our industry (A/E/C) just as much. Believe it or not, I’m even one of those crazy marketers who loves proposals; I always have and I honestly believe a part of me always will. In fact, the vast

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On Being a Consultant

Here’s a little bit about me. I am blunt, bossy and often brutally honest. I offer endless unsolicited advice and generally think that I am right. Not that I don’t value people and relationships, because I absolutely DO.

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The Bathroom Diaries

Most everyone I know outside AEC thinks that marketing for this industry is your standard eight-to-fiver; the good ol’ 40-then-your-done job; the hang-up-your-hat-at-the-end-of-the-day-before-you-go-home-and-forget-about-it job.

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The Ripple Effect: Where Do You Fit In?

Fifteen months. That’s one year and three months. Four hundred and fifty days to be exact. Yes… I am referring to the extent of my ‘newbie-ness’ to the AEC industry. If you want me to be completely honest, it was only about a year ago that I was googli

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Ah, the good life. Feet up on the desk watching my minions do all the hard work, drinking a scotch at my company paid lunch and I think I’ll take Friday off to golf. Yep, the C-suite is the sweet life, right? WRONG!

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Anyone who knows me well knows that if we sit down and chat long enough, something that we have talked about will lead the conversation back to marketing. For me, all things lead back to marketing.

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