Blog
Is A/E/C Afraid of Social Media?
Posted by ablack on Mar. 10, 2015 / Subscribe 0
Fear of the unknown is scary! It’s the reason why little kids hide under their covers at bedtime, why teenagers cover their faces during a horror flick, and why adults hide behind their podiums when making a presentation to a large crowd.
Read More
Think before you shuffle...
Posted by ablack on Mar. 3, 2015 / Subscribe 0
These days, I see SOOOO many talented A/E/C marketers switching jobs. I call it “the shuffle.” We all “shuffle” for different reasons: some of us are chasing promotions or higher salaries; some are just looking for new roles and responsibilities....
Read More
The Power of Pavlov
Posted by ablack on Feb. 24, 2015 / Subscribe 0
Dogs…I absolutely love my two dogs. When someone comments that I have dog hair on my clothes, I tell them that it’s an accessory to my outfit.
Read More
Commoditization: It's Simple Supply & Demand
Posted by ablack on Feb. 17, 2015 / Subscribe 0
Commodity. It’s a simple yet elusive word. We all have an image in our mind of what a commodity is, but we rarely stop to think about what the word really means.
Read More
It's a Journey... Not a Destination.
Posted by ablack on Feb. 10, 2015 / Subscribe 0
I absolutely love ALL things marketing, and I love marketing our industry (A/E/C) just as much. Believe it or not, I’m even one of those crazy marketers who loves proposals; I always have and I honestly believe a part of me always will. In fact, the vast
Read More
On Being a Consultant
Posted by ablack on Feb. 3, 2015 / Subscribe 0
Here’s a little bit about me. I am blunt, bossy and often brutally honest. I offer endless unsolicited advice and generally think that I am right. Not that I don’t value people and relationships, because I absolutely DO.
Read More
The Bathroom Diaries
Posted by ablack on Jan. 27, 2015 / Subscribe 0
Most everyone I know outside AEC thinks that marketing for this industry is your standard eight-to-fiver; the good ol’ 40-then-your-done job; the hang-up-your-hat-at-the-end-of-the-day-before-you-go-home-and-forget-about-it job.
Read More
The Ripple Effect: Where Do You Fit In?
Posted by ablack on Jan. 20, 2015 / Subscribe 0
Fifteen months. That’s one year and three months. Four hundred and fifty days to be exact. Yes… I am referring to the extent of my ‘newbie-ness’ to the AEC industry. If you want me to be completely honest, it was only about a year ago that I was googli
Read More
UN-SUGARED TRUTH: THE C-“SWEET”?
Posted by ablack on Jan. 13, 2015 / Subscribe 0
Ah, the good life. Feet up on the desk watching my minions do all the hard work, drinking a scotch at my company paid lunch and I think I’ll take Friday off to golf. Yep, the C-suite is the sweet life, right? WRONG!
Read More
FRA-GEE-LAY…THAT MUST BE ITALIAN
Posted by [email protected] on Jan. 6, 2015 / Subscribe 0
Anyone who knows me well knows that if we sit down and chat long enough, something that we have talked about will lead the conversation back to marketing. For me, all things lead back to marketing.
Read More