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The Perils of Ignoring

“The busy man is a lazy man.” This has been one of the most convincing quotes that I have read recently. What C.S. Lewis was really getting at is that it is incredibly easy to fill up your schedule while never truly getting anything of significance...

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"Sticky Note Motivation" (The President's Mid-Year Update)

Rewind to last August (2014), and I specifically remember a wise person telling me to write my future-self a piece of advice, something that I would need in six months (the halfway point through my SMPS Chapter presidency).

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A Marketer's Mind, as told through "Memes"

A meme is "an idea, behavior, or style that spreads from person to person within a culture."

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BEATBLOGGER “OFF THE AIR”…BUT JUST FOR SPRING BREAK!

Who else wouldn't mind a small breather? A blogger "Spring Break" of sorts.

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Welcome to the Machine... The Proposal Machine

I've been doing proposals for more than a few years now. When I think about it, it feels like an eternity…like decades. Wait a minute, it has been decades!

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Is A/E/C Afraid of Social Media?

Fear of the unknown is scary! It’s the reason why little kids hide under their covers at bedtime, why teenagers cover their faces during a horror flick, and why adults hide behind their podiums when making a presentation to a large crowd.

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Think before you shuffle...

These days, I see SOOOO many talented A/E/C marketers switching jobs. I call it “the shuffle.” We all “shuffle” for different reasons: some of us are chasing promotions or higher salaries; some are just looking for new roles and responsibilities....

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The Power of Pavlov

Dogs…I absolutely love my two dogs. When someone comments that I have dog hair on my clothes, I tell them that it’s an accessory to my outfit.

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Commoditization: It's Simple Supply & Demand

Commodity. It’s a simple yet elusive word. We all have an image in our mind of what a commodity is, but we rarely stop to think about what the word really means.

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It's a Journey... Not a Destination.

I absolutely love ALL things marketing, and I love marketing our industry (A/E/C) just as much. Believe it or not, I’m even one of those crazy marketers who loves proposals; I always have and I honestly believe a part of me always will. In fact, the vast

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