Event Description

There’s no denying that the pandemic has introduced a new era of scarcity into our lives. From toilet paper to microchips, there seems to be a shortage of nearly everything these days. The AEC Industry has not been spared from this challenge, and now most firms are facing the prospect of increasing workloads combined with a shrinking talent pool.

When all your competitors are offering roughly the same benefits, you must do something creative in order to win the war for talent. Marketers and Business Developers can inject creativity and a unique form of expertise into their firm’s recruitment efforts. Learn how you can leverage your natural skills to help your firm gain an edge in this hyper-competitive employment landscape. 

You will gain insight into

• Discover the phases of the Candidate Journey and how Marketing/BD can meaningfully impact each phase
• Learn about the most influential metrics for effective Employee Engagement that lead to higher retention
• Understand how your employer brand is both similar to and different from your external brand
• Identify opportunities to help nurture and build your employer brand and increase employee engagement 

Speaker

Katie Harris, Cultivate Growth Partners

Katie Harris is a creative, strategic, and driven leader with a passion for making things better today than they were yesterday. Katie has worked in the AEC industry for over 15 years, where she has provided leadership in areas such as marketing, branding, business development, internal communications, recruitment and retention strategy, mergers and acquisitions, and strategic business planning. Katie founded Cultivate Growth Partners in 2022, where she is leveraging her expertise to help AEC firms achieve their goals for growth and change. Katie has an undergraduate degree in communications from The University of Texas at Austin and an MBA in Leadership from Concordia University. She is a past president of the SMPS Austin Chapter and served on the SMPS Austin Board for 4 years. She now lives in sunny Scottsdale, Arizona is active in her local SMPS and ULI chapters.