event Description

Peek into the minds of industry executives to learn what they look for from their business development and marketing team in terms of expectations and performance, what they admire, and what drives them crazy! We've polled industry leaders locally and across the country to get their raw, unfiltered thoughts and they were more than willing to share! 

You Will Gain Insight Into

1. What marketing leadership means to owners and how it aligns with business strategy 
2. How our leadership characterizes success 
3. How our leadership stays engaged in helping innovate and improve marketing strategy 

You Will Walk Away With These Benefits

1. Tips on how to communicate with leadership and your teams, and encourage participation and feedback
2. A parting piece of advice from leadership for any career stage 

You Will Find Answers To

1. What drives leadership crazy! 
2. What qualities leadership admires! 
3. The big one: Does my boss really know the difference between marketing and business development?

The Panelists

• Bill Linck, PE - President and CEO of Entellus, Inc.
• Chad Billings, AIA, LEED-AP BD+C, WELL AP - Principal at DFDG Architecture
• Grenee Martacho, CEO of Concord General Contracting
• Moderator:  Brandi Barr, Above Barr Marketing