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Visualizing Technical Content: Turning Walls of Text into Graphics

August 18, 2026
11:30 AM - 1:00 PM
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Small Giants
5555 E Van Buren St, Ste 115
Phoenix, AZ 85008
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Learn from Margaret Kinsey from Small Giants how to transform complex technical information into clear, compelling visuals that enhance understanding and engagement.
What will you Learn?
You will gain insight into: A deeper understanding of how visuals influence comprehension, engagement, and decision-making.
Insight into how to identify the key message hidden within complex technical information and translate it into a visual story.
You will walk away with these benefits: Learn how to transform complex technical information into clear, engaging visuals that communicate faster and more effectively.
Develop the ability to recognize opportunities where graphics can replace lengthy text and improve understanding.
Gain practical techniques for creating diagrams, workflows, infographics, and visual storytelling elements that strengthen technical content.
You will find answers to: How can I simplify complex technical information?
What makes a graphic clear, effective, and memorable?
When should I use a graphic instead of text?
Lunch will be provided. Please share dietary restrictions when registering.
Speaker

Margaret Kinsey
Margaret Kinsey is the Director of Design and Pursuits at Small Giants, where she merges design expertise with strategic marketing to support clients. With a degree in graphic design and a deep understanding of the AEC industry, Margaret leads the development of compelling proposals, presentations, and marketing materials that elevate brand visibility and win work.
Margaret's dedication to her work is evident in her nearly 13 years of specialized experience in the AEC industry. At Small Giants, Margaret leads teams in designing branded collateral and contributes to strategy, messaging, and project planning for key deliverables.
Sponsor
Thank you to our sponsor

Tickets
$45.00 Member
$60.00 Non-Member