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Tech Talk Roundtable
September 10, 2026
11:30 AM - 1:00 PM
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Kitchell
2231 East Camelback Rd., Ste 400
Phoenix, AZ 85016
Directions
What's Actually Working Right NOw
Marketing teams are being asked to do more than ever, often with the same time and resources. So what’s actually working right now?
Join SMPS Arizona for an interactive Tech Talk Roundtable where industry professionals share the tools, workflows, and strategies they’re using to save time, stay organized, and elevate their work.
This session blends short, focused insights from featured speakers with open discussion, giving attendees the opportunity to hear what’s working across the industry and share their own go-to resources.
From design tools and CRM strategies to AI shortcuts and social media workflows, you’ll walk away with practical ideas you can put to use immediately.
Learning Objectives
You will gain insight into:
- How AEC marketers are leveraging technology and AI to work smarter, not just faster.
- Emerging tools and workflows that are improving collaboration, organization, and productivity.
- The real-world approaches firms are using to maximize impact with limited time and resources.
You will walk away with these benefits:
- A curated list of tools, platforms, and resources recommended by industry peers.
- Practical workflows and time-saving tips you can implement immediately.
- New connections and ideas from an interactive discussion with fellow AEC marketers.
You will find answers to:
- Which AI tools are actually delivering value for AEC marketing teams?
- How can I simplify content creation, CRM management, digital assets, and social media workflows?
- What are other firms doing today that I can adapt for my own team?
Moderator
COMING SOON!!
TBD | Company
Speakers
CRM, Data & Asset Management
Justin Lerner, Open Asset
Justin Lerner is the Senior Field Marketing Manager for OpenAsset. He lives and breathes all things data through CRMs and asset management.
AI & Productivity
Brennan Gerle, Polr AI
Brennan Gerle is the founder of POLR AI, a Phoenix-based AI coaching and development firm for the built environment. He works with contractors, trades, and design firms nationwide to get AI out of the demo and into the actual workday. His focus is practical: the workflows a marketing team of one or two can run on Monday morning, not a technology roadmap.
Design & Content Creation
Ashley Richards, E Squared Marketing
Ashley Richards is the Founder and CEO of E Squared Marketing, an award-winning Arizona marketing agency she launched in 2017 after becoming a mother. Named after her two children, Ellie and Eli, E Squared has grown into one of Arizona's leading agencies, partnering with commercial real estate, nonprofit, government, and lifestyle organizations to build brands that drive measurable business results.
Social Media & Distribution
COMING SOON!
Sponsors
Tickets
$45.00 Member
$60.00 Non-Member
