Whether you’re in the room or behind the scenes, your coaching makes all the difference.

Join communications expert Cary Pfeffer for an interactive session focused on preparing AEC teams to communicate with confidence, clarity and authenticity. Cary will explore how marketers and business developers can coach technical professionals, strengthen team dynamics and help presenters connect their experience directly to the client’s needs. Whether you’re in the interview room or supporting the team behind the scenes, your coaching can make the difference between a capable presentation and a winning one. Join communications expert Cary Pfeffer for an interactive session focused on helping AEC marketers confidently lead the interview preparation process, even when they are not the technical experts in the room. Cary will explore how to establish credibility, earn the trust of technical professionals and gain team buy-in for your coaching and recommendations. Through practical guidance, real-world scenarios and group discussion, attendees will learn how to lead productive rehearsals, deliver feedback that presenters will respect and apply and navigate challenges such as nerves, dominant personalities and resistance to coaching. You’ll leave with practical tools to help your team communicate clearly, connect authentically and walk into the interview prepared, polished and confident.

You will gain insight into

What makes AEC interview teams feel confident, authentic and connected How marketers can establish credibility with technical professionals and earn their trust during interview preparation Common coaching challenges and how to address them before interview day

You will walk away with these benefits: Practical strategies for gaining team buy-in and leading focused, productive rehearsals Techniques for giving feedback that technical experts will understand, respect and apply Tools to help teams communicate key messages clearly without sounding scripted

You will find answers to

How do you lead the interview preparation process when you are not the technical expert in the room? How can you build trust and encourage experienced technical professionals to follow your coaching? How do you manage nerves, strong personalities and team members who are resistant to feedback?

1 CEU Credits

Speaker

Cary Pfeffer

Cary Pfeffer has been a coach and counselor to business, government, sports and entertainment figures for 20 years. A former news reporter and anchor in Los Angeles and Phoenix, Cary transferred his storytelling skills to his clients with the founding of ClearComm Consulting in 2002. One of the areas of focus for his consulting has been preparing teams for high stakes project interviews. His teams have won billions of dollars of work in the construction, architecture and engineering fields. Cary also provides consulting and coaching for C-level executives around the country.